For our Client we looking for a Product Marketing Manager.
The candidate will be Responsible for the strategy around the different services the company has to offer. To describe, internally and externally the product/services the company has to offer and its benefits. Additionally, he/she will be charged with crafting the strategy around the messaging and marketing for new launches.
Analysis of market potential Definition of different stakeholders and positioning of our customer value proposition Identify new market trends and possible services together with the inputs received from the different countries
Definition of customer value proposition for each of the services
Define & Create the content for the different marketing materials: brochures, web content, catalogues, company presentation etc.
Working together with Marketing and Communications to ensure consistency on the corporate standards Ensure quality of data in current CRM system
Experience in Healthcare, specially valued in the service sector
Experience in developing marketing materials
Fluent in English
Location: Rome; leadership teamwork