Product Marketing Manager/Brand Manager

Offerta pubblicata in data:
Luogo di Lavoro:
We are looking for a Product Marketing Manager/Brand Manager, our client is a multinational company in the tech field.

The role:
You'll play a crucial role in driving new tech product uptake by big brands and SMBs in Italy.

In close collaboration with the Partnership and product teams, agencies and external companies, you'll work to set up the very first ambassador program to create a trusted network of partners able to drive the adoption of a new product at scale.

This role offers a breadth of experience, including defining the approach, mechanics and tactics of the program, collaborating with cross-functional leadership, managing agencies, leading the launch, monitor results and drive program optimization to push subscriptions and adoption of the product.

Minimum Qualifications:
*BA/BS degree or equivalent practical experience
*5 years of relevant work experience
*Fluency English and Italian
*Program management, channel marketing, operations or consultancy

Preferred Qualifications:
*Demonstrated experience in dealing with partners and co-marketing activities.
*Demonstrated background in building collaborative relationships with a variety of teams and job functions including business development, product management, brand marketing, and external partners
*Demonstrated skill using insights (qualitative and quantitative) to design marketing programs
*Organized, self-starter with project management capabilities and writing/presentation skills

*Build the Ambassador program in Italy with affiliated external agencies and suppliers able to develop the new product for clients and drive their adoption by brands and SMBs
*Work with agencies to develop education materials, creative assets and innovative way to push the program to drive subscriptions by external agencies
*Identify, prioritize, and act on strategic partnerships; collaborate with cross-functional stakeholders and persuade senior leaders to pursue high potential opportunities
*Build ad-hoc activations in partnership with brands during relevant moments for Italy

Location: Milan
Duration: 12 Months

Lingue conosciute:
Inglese: Parlato Ottimo - Scritto Ottimo - Comprensione Ottimo

Disponibilità oraria: Full Time
Offerta di lavoro pubblicata da: Adecco Italia Spa